Edwin quickly learned that his personal image could take him far in life. During his teen years he began working as a fashion model. With a look chiseled in the Caribbean, he found success in front of the camera but not always behind it. It was during these formative years of modeling that Edwin learned his majestic curls were deemed troublesome and unmanageable by the very industry that he had grown to adore. While he thought about how to be more marketable with the abundance of hair that he was born with, he began to consider the lives of other beautiful people who are experiencing the same challenge. He then took time to assess the various products that he had used throughout his life and what was available in the market. With careful strategy, comparison & contrast, Edwin discerned what needed to be removed, what was missing, and what would be needed for himself and curly men – and women – around the world.  

Edwin’s journey took him on a search to find a product that had all natural ingredients, smelled exquisite and didn’t require the assistance of a hair stylist in case the budget did not allow such visits. Finally, after two years of research & development, Edwin found the formulas that led him to launch Curl Daddy, LLC, in 2020 as the “love yourself” haircare brand, birthed solely for curly men – and women – to know what it feels like to love your hair and love yourself. Today, Edwin has gained respect in the market as a two-time Fashion Group International (FGI) Rising Star nominee in the Beauty Entrepreneur category, completed the Workshop at Macy’s, a speaker at the Making it IN Fashion Conference, and been featured on InStyle.com.